Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. Zig Ziglar
Recently I considered joining a new gym. It was about a fifteen minute drive from my apartment. On my first arrival they directed me to a salesman. His spiel didn’t convince me; frankly, I loath sales tactics that prey on the most base aspects of human tendencies. Also, I considered the cost too high. I walked away.
On further research I found a free, five-day trial for the same gym so I went back. I tried Zumba . . .not for me! The spinning class though was right up my alley. I haven’t joined yet because honestly I’m slow to join any group. However, I probably will join that gym sometime soon. The cost doesn’t seem so high anymore, and I’m beginning to believe they have something meaningful to offer me. It wasn’t their words that convinced me; it was the service they gave me for free.